“Alchemy”in Daily Life

Interpreting behaviors, Decoding cultures, Uncovering trends

“CULTURE”+“EXPERIENCE”+“INNOVATION”,

making consumer knowledge the engine to

drive brand and marketing strategy.

LEAD BY INSIGHT.

Rhizome is the first consulting company in China to feature applied anthropology. We excel at Culture Decoding, Consumer Demands Positioning, Trend Analysis, Product Scene and Experience Optimization.
Rhizome supports clients to better understand consumer behavior, and has successfully applied ethnography, cultural and semiotic analysis to generate precise consumer and trend insights. From there, we assist brands and businesses to establish systematic,leading and localized strategies in the aspects of culture, marketing and innovation that will eventually help brands to win in the Chinese Market.

Educational Research Institute for Business Anthropology, Fudan University
Sponsor of Committee on Applied Anthropology, Shanghai Society for Anthropology
Member Unit of Rici Foundation

Clients


Cultural Big Data, our exclusive solution.

Combining ethnography with data mining.


Led by anthropologists and data scientists,

we integrate sociological and psychological methodologies

and adapt them into our solutions, breaking down the barrier

between “people” and data.

About Qianji

Service


Team


  • GUO Li
    CEO & Founder
    Ph.D. Anthropology, Fudan University
    MS Sociology, Shanghai Academy of Social Sciences
    15 years' research and consulting experience
    Head of Business Anthropology Knowledge Hub
    in Fudan University
    Took part in large research projects
    and played a core role for U.N.
  • HE Xu
    Partner
    Ph.D. Anthropology, Fudan University
    Visiting Fellow of Harvard-Yenching Institute
    Former Researcher in School of Social Develop-
    ment and Public Policy, Fudan University
    Seasoned experience in Anthropology research,
    consumer research and business strategy
  • QIAO Xue
    Partner
    BA History, Fudan University
    Seasoned experience in research, management,
    and business development
  • ZHAO Yijie
    Director of Innovation Center
    Interactive experience designer and product producer
    Sponsor of Pulupulu theme game venue
    More than 80 entertainment experience planning and landing experience
    Researcher of interactive experience theory
  • Eileen Tang
    BD Director,Senior Analyst
    BA Communication, Fudan University
    Excellent experience in branding, moderation,
    business development, and account management
  • YANG Fan
    Research Director
    MSc Economy, Risk and Society, London School
    of Economics and Political Science
    BA Sociology, Renmin University of China
    Excellent experience in qualitative research
    and Sociology research
  • YAO Guanhua
    Data Director
    MA Data Analytics and Business Computing, NYU Shanghai
    BA Sociology, East China Normal University
    Specialized in Mixed methods research
    Exceptional Anthropology and Sociology literacy
  • ZHANG Yanhua
    Research Manager
    MA Sociology, Shanghai University of Finance
    and Economics
    Exceptional Anthropology and Sociology literacy
    Excellent experience in qualitative research
    and quantitative research
  • WANG Jiahui
    Research Manager
    MA Sociology, University of Manchester
    BA of Chemistry & Public Relations, East China Normal University
    Excellent experience in qualitative research
  • ZENG Danyi
    Research Manager
    BA Anthropology, Smith College
    Exceptional Anthropology literacy
    Excellent experience in transcultural research
  • LUO Wenhong
    Senior Researcher
    LL.B., Shanghai International Studies University
    Previously served at Dragon Rouge and Nielsen
    2 years' work experience in U.S.
  • CHEN Yuanting
    Senior Researcher
    MA Marketing, City University of Hong Kong
    Rich experience in brand strategy, cross cultural brand communication research,
    and project management
  • ZHAO Ruiqing
    Senior Researcher
    MA Anthropology, Durham University
    Exceptional Anthropology literacy;
    Excellent experience in qualitative and industry research
  • HU Enbo
    Senior Researcher
    BA Industrial Design, XJTLU
    Excellent experience in UR and project management
    Capability to combine insights with design
  • HUANG Kunqi
    Researcher
    Ph.D. Management, Beijing University of Aeronautics and Astronautics
    Specialized in industry research and analysis
  • TIAN Yu
    Researcher
    MA Material and Visual Culture,
    University College London
    Rich experience in product innovation and service design
  • PENG Xiaolu
    Researcher
    MA Sociology, East China Normal University
    Rich experience in qualitative research
    Good at cultural analysis
  • YAN Zihui
    Researcher
    MA History, University College London
    Rich experience in qualitative research
  • ZHANG Pan
    Data Manager
    MS Polymer chemistry and physics, Fudan University
    Previously served at PwC
    Specialized in business analysis, database management and product development
    Excellent experience in financial industry
  • LO Yung
    Researcher
    BA (Hons) Human, Social, and Political Sciences, University of Cambridge
    Experience in cross-cultural analysis with an interdisciplinary lens
  • YAN Yunxiang
    World-known Anthropologist;
    Head of UCLA Center for Chinese Studies
  • LI Yu
    Expert in quantitative research;
    Professor of Sociology, Fudan Univ.
  • PAN Tianshu
    Ph.D. Anthropology, Harvard Univ.;
    Professor of Sociology, Fudan Univ.
  • ZHANG Hui
    Ph.D. Social Sciences & Comparative Education,
    UCLA; Lecturer of Anthropology,
    East China Normal Univ.
  • YU Hai
    Philosopher & Urban sociologist;
    Professor of Sociology, Fudan Univ.
  • XING Haiyan
    Ph.D. Anthropology, Univ of Florida;
    Associate Professor of Philosophy, Law & Political Science, Shanghai Normal Univ.
  • LU Hanlong
    Former director of Social Development Institute, Shanghai Academy of Social Sciences;
    Counselor of Shanghai Municipal People's Government
  • ZHENG Wei
    Professor of Commerce, Takushoku Univ.

Join Us


VACANCIES

Researcher
Whether you are a qualitative, quantitative, or mixed methods researcher, you are more than welcomed to approach us for an interview. Don’t forget to bring along your past work!
Project Manager
For those with 3 years working experiences and above, and are excellent in management and communication.
Business Specialist
You carry solid working experiences relating to business development across different industry, and possess a strong desire to explore and express yourselves
Assistant Researcher
Whether you are a qualitative, quantitative, or mixed methods researcher, you are more than welcomed to approach us for an interview. Don’t forget to bring along your past work!
Intern
Looking for professional growth and a great work environment off of campus? Rhizome is the right place for you!
Advantage
“Alchemy” in daily life
QIANJI
Cultural Big Data, our exclusive solution.
Combining ethnography with data mining.
Our Thinking
Unbound
GET IN TOUCH
We blend a global
perspective with local sensibility to
solve the diverse market problems businesses are facing