Rhizome is the first consulting company in China to feature applied anthropology. We excel at Culture Decoding, Consumer Demands Positioning, Trend Analysis, Product Scene and Experience Optimization.
Rhizome supports clients to better understand consumer behavior, and has successfully applied ethnography, cultural and semiotic analysis to generate precise consumer and trend insights.
From there, we assist brands and businesses to establish systematic,leading and localized strategies in the aspects of culture, marketing and innovation that will eventually help brands to win in the Chinese Market.
Ph.D. Anthropology, Fudan University MS Sociology, Shanghai Academy of Social Sciences 15 years' research and consulting experience Head of Business Anthropology Knowledge Hub in Fudan University Took part in large research projects and played a core role for U.N.
Ph.D. Anthropology, Fudan University Visiting Fellow of Harvard－Yenching Institute Former Researcher in School of Social Develop- ment and Public Policy, Fudan University Seasoned experience in Anthropology research, consumer research and business strategy
BA History, Fudan University Seasoned experience in research, management, and business development
Director of Innovation Center
Interactive experience designer and product producer Sponsor of Pulupulu theme game venue More than 80 entertainment experience planning and landing experience Researcher of interactive experience theory
BD Director，Senior Analyst
BA Communication, Fudan University Excellent experience in branding, moderation, business development, and account management
MSc Economy, Risk and Society, London School of Economics and Political Science BA Sociology, Renmin University of China Excellent experience in qualitative research and Sociology research
MA Data Analytics and Business Computing, NYU Shanghai BA Sociology, East China Normal University Specialized in Mixed methods research Exceptional Anthropology and Sociology literacy
MA Sociology, Shanghai University of Finance and Economics Exceptional Anthropology and Sociology literacy Excellent experience in qualitative research and quantitative research
MA Sociology, University of Manchester BA of Chemistry & Public Relations, East China Normal University Excellent experience in qualitative research
BA Anthropology, Smith College Exceptional Anthropology literacy Excellent experience in transcultural research
LL.B., Shanghai International Studies University Previously served at Dragon Rouge and Nielsen 2 years' work experience in U.S.
MA Marketing, City University of Hong Kong Rich experience in brand strategy, cross cultural brand communication research, and project management
MA Anthropology, Durham University Exceptional Anthropology literacy; Excellent experience in qualitative and industry research
BA Industrial Design, XJTLU Excellent experience in UR and project management Capability to combine insights with design
Ph.D. Management, Beijing University of Aeronautics and Astronautics Specialized in industry research and analysis
MA Material and Visual Culture, University College London Rich experience in product innovation and service design
MA Sociology, East China Normal University Rich experience in qualitative research Good at cultural analysis
MA History, University College London Rich experience in qualitative research
MS Polymer chemistry and physics, Fudan University Previously served at PwC Specialized in business analysis, database management and product development Excellent experience in financial industry
BA (Hons) Human, Social, and Political Sciences, University of Cambridge Experience in cross-cultural analysis with an interdisciplinary lens