Cultural Anthropology studies patterns of culture. The definition of culture covers a range of everyday activities such as dining and dressing, and general human conditions such as life and death. Culture is a system of rules and beliefs by which people engage in through everyday activities and the world. Human beings learn these rules through unconscious repetition in their everyday life. They are entangled in the web of culture.
Rhizome is the first consulting company in China to feature applied anthropology. We excel at Culture Decoding, Consumer Demands Positioning, Trend Analysis, Product Scene and Experience Optimization. We assist brands and businesses in establishing localized strategies and developing leading positioning in the aspects of culture, marketing and innovation.
Our core team members include anthropologists, social scientists, data scientists, branding experts and marketing experts. It is our passion for research that brings us together and allows us to leverage the diversity of our areas of expertise. We believe that systematic research should be applied to solve practical problems. With such passion and faith, we have been exploring the market, constantly pondering on how to meet our clients' challenges in brand development.
Rhizome has successfully applied ethnography, cultural and semiotic analysis to both market and consumer research and have creatively combined these methods to develop a series of research products including the In-depth Consumer Index System “Qianji”, Culture Code, Contemporary Life Database, Context and Experience Modeling and "Qianji" Big Data. These tools allow us to establish brand concept systems, consumer profiling and segmentation, all to efficiently optimize consumer experiences. This is how we support clients to better understand consumer behavior and to further develop systematic, specific and leading brand and marketing strategies.